Who We Are
Cantella & Co., Inc. is a growing, Boston-based independent broker/dealer
and SEC Registered Investment Advisor. Established in 1952 by Vincent
Cantella, whose family founded the Prince Pasta Company in Boston's North End,
we have a long history and a unique story to tell.
We are a boutique firm with an environment like "Cheers" where everyone knows
your name and relationships matter more than revenues. We know that our success
is driven by the success of our financial advisors. We take great pride in a
higher level of individualized service and understand that you work hard to
retain and manage your most valuable assets, your time and your clients.
We are here to provide that same level of dedication, service, and integrity to
help you succeed, a success that you define, not us. With a powerful clearing
platform, a robust technology infrastructure, and a collaborative partnership
with the home office, Cantella provides you with the flexibility and support to
run your business in a way that best suites you and your clients.
We offer a clearing platform that is rare in today’s industry and will truly
keep you competitive. You will have the ability to carry accounts at three of
the premier clearing firms in the industry: National Financial Services LLC,
Pershing LLC, an affiliate of the Bank of New York Mellon, and Raymond James
& Associates. The vast tools, resources, and research available at each
firm combined with our in-house technology and practice management solutions
provides you with a very comprehensive offering.
We are a firm that keeps it simple. You will have a competitive payout across
all products without any grids or games that incentivize you to do anything
other than what is best for your clients. Our no "nickel-and-dime" fee
philosophy means your low, monthly fee is not full of any fluff to add to our
If you are an experienced financial advisor looking to be a part of something
special, we hope you'll consider joining the Cantella family.
"I joined Cantella in 1996 as a representative with a small practice.
Through a close working relationship with Cantella, I have been able
to achieve a level of success that I did not think was possible when
I decided to become a financial adviser. Everybody at Cantella, from
the operations department to the President, has always been willing
and able to assist me in every aspect of my company. I would highly
recommend Cantella to any representative who is serious about growing
Moon Township, PA
"Being part of the Cantella family is the best of both worlds for us
and our clients. We are independent, and therefore able to serve our
clients in a more personal and customized way, while having an
experienced, user-friendly, national firm supporting us. Cantella
provides all the products, services, and oversight we need. We
always have the feeling that we as reps and our clients are truly
important to them."
—Debbie and Preston Galarneau
"Cantella is the best working environment for a financial advisor.
Having worked in wirehouses at Merrill Lynch and Smith Barney and
with another independent firm, I finally found my home with Cantella.
I now know that not all independents are alike. My experience with
Cantella has been excellent. It feels like family. The operations
department has been tremendous. The technology department has been
incredibly helpful. Even compliance has been incredible, guiding
me through the maze of regulations we have to follow. I have
appreciated all the help and support that the home office has
provided. I now control my destiny and Cantella has given me
the tools and support to build a successful business. I am now
considering adding a partner to continue my growth."
"I have been with Cantella for 19 years, yet it seems like yesterday,
for a reason. Cantella has simply been a pleasure to work for. When
they say you are an independent representative, they mean it. Almost
two decades later, I’m still smiling about my decision to join Cantella."
History of Cantella & Co., Inc.
The roots of Cantella perhaps start with the valuable lessons taught to
a child by his parents. In the early 1900s, Michele Cantella, a
Sicilian immigrant and father of our founder, Vincent Cantella, came to
Boston in search of the American Dream. Along with two other partners,
he founded a small pasta company called the Prince Macaroni and
Manufacturing Company. Initially, locals living in the North End could
purchase hand-made pasta from a tiny storefront on Prince Street, hence
the name. Michele and others would make the pasta in the back of the
facility while his wife handled sales. Business grew as many area
restaurants started serving Prince products. Prince then became a
staple in grocery stores throughout New England. Some of you raised in
the Northeast may still remember the black and white commercials
featuring a mother yelling "Anthony" to little Anthony Martignetti to
come home for dinner with the tag line, "Wednesday is Prince Spaghetti Day."
Michele's entrepreneurial drive was passed on to his son Vincent.
He returned from World War II after serving in the Marines and was
bedridden for a number of years. A truly driven personality who wanted
to chart his own course, Vincent overcame his illness and founded
Cantella in 1952. The firm has come a long way from its start when
Vincent would walk up and down countless flights of stairs in downtown
Boston to discuss with business owners the benefits of owning the George
Putnam Fund. After joining the Boston and New York Stock Exchange,
Cantella focused on the institutional market, handling American trading
for Nomura, Yaimichi, Nikko, New Japan and Daiwa Securities. Vincent
served as Chairman of the Board of Governors of the Boston Stock
Exchange, yet remained a champion of the small business owner, handling
the clearing for many small mom-and-pop broker/dealers. Today, the
company has evolved to provide service and support for
Our company history is a case study in the American Dream; the
entrepreneur helping others become entrepreneurs. The family tradition
continues on to a new generation as some of our branch owners bring
their children into the financial services industry with the dream of
one day owning their own branch.
Vin Cantella's Story
Vincent Cantella was born in Boston’s North End in 1917 to Sicilian
parents. His father Michele was a co-founder and pasta maker for a small
company called Prince Macaroni, which eventually grew into one of the largest
pasta manufacturers in the country. Vin graduated from Boston University in
1938 with a degree in Business, and was commissioned a Lieutenant in the United
States Marine Corp. after the outbreak of World War II.
He was part of the first officer training program at Quantico, VA and saw action
in Bougainville, Saipan, and Guam in the Pacific Theater. He served alongside
Donald Regan, the former chairman of Merrill Lynch and Ronald Reagan’s Chief
of Staff and Treasury Secretary, and retired as a Major.
For reasons that are still unclear, Vin was bedridden for five years after his return
from the war. Though he was told by doctors that he’d never walk again, Vin
persevered. After years of struggle, he got back on his feet and jumped at the
opportunities he saw in the financial industry, becoming the first representative for
the George Putnam Fund. Vin walked door-to-door throughout Boston and up and down
countless flights of stairs to attract customers, something that seemed unimaginable
just a few years before. Physical fitness remained a priority for the rest of
Vin’s life, and he would routinely wake at 4 in the morning to exercise at the
Boston Athletic Club or walk to the office from his waterfront condominium on Lewis Wharf.
In 1952, Vin founded Cantella & Co. and obtained a seat on the Boston Stock Exchange.
In 1964, Vin was appointed president of the Boston Stock Exchange Clearing Corp., a
major milestone in a relationship with the Exchange that lasted over 50 years. Vin
would go on to serve on the Exchange’s Board of Directors as a member and, later,
as Chairman. Vin was also a member of the Midwest Stock Exchange, the Pacific Coast Stock
Exchange, the P.B.W. Stock Exchange, and the American Stock Exchange.
Recognizing early on that international firms would benefit from clearing services in the
United States, Vin purchased a seat on the New York Stock Exchange in 1969 and became the
primary American clearing firm for major Japanese firms like Nomura, Yamaichi, Nicco,
New Japan, and Daiwa Securities.
Despite his success representing institutional businesses, Vin remained a stalwart champion
of the “little guy.” Securing fair rates for small investors was one of
his passions, and shortly after his appointment as Chairman of the Boston Stock Exchange in
1973 he contacted each member of Congress to champion his cause. He wrote,
"Everything that has been done in the last five years, either from the regulatory
point of view or from consideration in Congress, has mitigated against the individual
investor and has strongly favored the large institutions and large brokerage firms."
He waged similar battles with the SEC.
As the world became more globalized and international firms began purchasing their own
seats on various exchanges, Vin began to turn more attention to those overlooked by the
financial industry. Cantella evolved and became a clearing firm for smaller broker/dealers,
and Vin’s passion for serving smaller customers never faded.
Many of the offices Vin took on board would have been considered insignificant by his
competitors, but he staunchly believed in the service he was providing. When asked why
he continued to clear for the owner of a broker/dealer who had lost her husband and who
only executed a handful of trades each year, he replied,
"Those trades and the small commissions they generate might not mean much to you
or me, but to that lady, they mean a lot. We will clear for her as long as she needs
The financial industry evolved to give rise to the independent franchise model, and
Vin saw even more of an opportunity to make an impact for the individual. Over time,
he remodeled his firm into the Cantella we know today: An independent platform
with a full suite of services and compliance support for advisors nationwide. Our focus
on helping entrepreneurs grow their businesses remains just as strong as ever, and
Vin’s leadership and inspiration remained an important beacon even as he slowed
down in his older years.
Sadly, Vin passed away at the age of 89 on May 4, 2006. In typical Vin fashion, he was still
in the office just one week before his death. Always remembered and never forgotten, the
Cantella family continues to remain loyal to his principles and to his unwavering spirit.
Letter from the President
When you join Cantella, you’re not just partnering with a broker/dealer, you’re
joining a family. Our philosophy is simple: Our financial advisors and our employees are
individuals, and everyone is a familiar name, not a number. We bring dedication, service,
and integrity to our relationships, and we provide the tools you need to treat your clients
in this same spirit and effectively grow your business.
We consider ourselves an entrepreneurial firm helping other entrepreneurs, and with this in
mind we focus on providing flexibility and support to each individual advisor. We are proud
to offer our industry-leading selection of clearing platforms, non-proprietary product
choices, and technologies, all of which help our advisors provide independent and unbiased
advice tailored to each client’s needs.
Our dedication has a long history. Over sixty years ago, Vin Cantella had a vision of building
a company that would stand out from the rest. His company would excel where others fell down -
in dedication, service, integrity, and professionalism - without sacrificing personal
relationships and a family culture. His story is an example of the American Dream, from
watching his immigrant parents build a national franchise to his own establishment of a firm that
embodies his ideals to this day. We remain as committed as ever to being a firm that fosters
long-term, successful relationships between clients, advisors, and employees and harnesses the
entrepreneurial spirit Vin learned from his parents.
I’m proud to be part of ensuring that his vision continues to be realized every day, and
I welcome all the new advisors who join us in this cause.
Jennie L. Devlin
Click here to read
Jennie's interview in REP Magazine.